Get the Most for Your SF Home


It’s not a simple task, but I’ll make it painless.

If only you could snap a few cell phone pics of your house, list it today, and immediately be flooded with offers. Of course, it involves a lot more work than that, but don’t worry. My time-tested process takes the burden off your shoulders and gets you the best deal possible, no matter the market.

How It Works


Defining your goals 

First, we’ll discuss your situation—why you’re selling, what your timeline is, and any constraints that might affect the process. Together, we’ll make the most important choice of all: how to price your home. This is the number one factor in how fast your home sells, so I bring all my experience and market data to bear on this decision.


Preparing for listing

Making your home look stunning is the secret to maximizing its value. I’ll advise you on which repairs and updates are worth it, and I’ll bring in designer home stagers to make your place truly shine. In many cases, the Compass Concierge program covers some or all of these up-front costs. I highly recommend moving out of your home at this point—it makes the entire sale process quicker, smoother, and easier on you.


Marketing your home

In today’s real estate world, the MLS (which powers sites like Zillow and Redfin) drives virtually all marketing. I’ll make your home stand out online with top-quality images and writing, done by experts I trust. I’ll also hold open houses, schedule broker tours, and spread the word about your home to my personal network of agents throughout the city.


Negotiating offers

This is where my international business experience and Harvard-trained negotiating skills come into play. There are no rules in this game, and I’ll use every tool at my disposal to get you multiple offers from qualified buyers, to maximize your chances of getting everything you want in the deal.


Closing the deal

At this point, everything is in the hands of the escrow and mortgage companies. However, I’ll still be by your side, ensuring that everything goes smoothly and that you know exactly what to expect and when. If last-minute problems come up, I’ll be the first to know and the first to find the solution.

Success Story: 207 Montcalm Street

Today’s buyers will pay top dollar for a move-in ready, Instagram-worthy home. This one was in excellent condition, but the interior finishes were a bit outdated. I suggested several improvements, including interior and exterior paint, hardwood floors, light fixtures, kitchen countertops, and professional staging. The seller used the Compass Concierge program to have the costs covered up front and taken out of the sale price later.
Time on the market: 1 day
Offered at $2,395,000
Sold for $3,025,000
The return on the home prep expenses was 5:1, netting the seller a gain of over $500,000 above the asking price.
“Brendon’s suggested improvements were on point…It was a pleasure working with him, and I would recommend him to anyone looking to sell a home in San Francisco.”
-Steven V. (Seller)

Compass Concierge

Compass covers the up-front cost of select services that can increase your home’s selling price. We’ll create a tailored plan to maximize your home’s potential on the market, with services like deep cleaning, cosmetic renovations, and staging.
Services may include:
  • Cabinet Refinishing
  • Carpet Cleaning
  • Custom Closet Work
  • Decluttering
  • Deep-cleaning
  • Electrical Work
  • Fencing
  • Hardwood Flooring
  • Kitchen Improvements
  • Landscaping
  • Moving & Storage
  • Painting
  • Plumbing Repair
  • Roofing
  • Staging
  • Tree Removal
  • Windows

    And More..